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The Importance of Sales Training
Sales is a lifeblood of a business. No people can stay in business without conducting sales as a salesperson needs to up their game in this competitive industry. According to the global market for sales training is approximately $4.6 billion this year. Yet most sales training fails to deliver lasting results as sales training is the process of involving personal development of skills and techniques related to drive seller behavioural change and maximize sales success. To be most effective, sales training should be designed, viewed, and executed as a change management initiative.