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The Importance of Influencer Marketing
Thursday, 16 April 2020 09:49
The rise of the internet and social media has given us so many alternatives that we no longer access information and consume content in the way we used to. In the past few years, newspapers have become thinner, TV ads cheaper, and radio has got quieter. Based on January 2020 analysis from “SimilarWeb”, the top 5 most active social platforms in Malaysia are YouTube (46%), Facebook (35.2%), Instagram (7.9%), Twitter (5.9%), and WhatsApp (5%). Riding on the digital wave, there is a rapid increase in the demand for influencer marketing.